Following the change in consumer values and consumption patterns after the Great Recession, marketers have changed their marketing strategies to emphasize the ________ of their products.
A) image
B) value
C) durability
D) safety
E) uniqueness

Question

Quizplus · Accepted Answer

After the Great Recession, consumers became more value-conscious and focused on getting the most for their money. This led to a shift in marketing strategies, with many companies emphasizing the value proposition of their products. Marketers began highlighting features such as affordability, quality, and practicality to appeal to consumers who were looking for products that would meet their needs without breaking the bank. As a result, many brands began offering lower-priced versions of their products or promoting their products as a better value than their competitors. Overall, the emphasis on value has become a key component of many companies' marketing strategies in the post-recession era.

Following the Change in Consumer Values and Consumption Patterns After