Government agencies design ________ to encourage energy conservation and discourage smoking, excessive drinking, and drug use.
A) club marketing programs
B) social marketing campaigns
C) consumer-generated marketing campaigns
D) ambush marketing campaigns
E) frequency marketing programs

Question

Quizplus · Accepted Answer

Social marketing campaigns are designed to promote social good or behavior change. Government agencies often use social marketing campaigns to encourage energy conservation and discourage unhealthy habits such as smoking, excessive drinking, and drug use. These campaigns typically use a combination of advertising, public relations, and other communication strategies to raise awareness and motivate individuals to take action. Social marketing campaigns differ from traditional marketing campaigns in that they are not focused on selling a product or service but rather on promoting positive social behavior.

Government Agencies Design ________ to Encourage Energy Conservation and Discourage