Cathy's Clothes is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively modest means. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________.
A) ambush marketing
B) social marketing
C) societal marketing
D) target marketing
E) cause marketing

Question

Quizplus · Accepted Answer

Target marketing involves identifying and targeting a specific group of consumers who are more likely to purchase a particular product or service. In this case, Cathy's Clothes has identified a target demographic of women who have modest means and rolled out marketing initiatives aimed at this group. This allows the company to tailor its marketing efforts and resources to reach the people who are most likely to become customers, rather than trying to appeal to a broad audience.

Cathy's Clothes Is a Small Yet Successful Retail Chain That