Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy.
A) marketing concept
B) product concept
C) production concept
D) societal marketing concept
E) selling concept

Question

Quizplus · Accepted Answer

The societal marketing concept is a marketing philosophy that considers the long-term impact of a company's actions on society and the environment. It emphasizes that companies should not only focus on meeting the needs of their customers and achieving profits but also take into account the well-being of society and the environment.
Fast-food restaurants that prioritize offering tasty and convenient food at low prices without considering the potential negative impact on public health and the environment are not adhering to the societal marketing concept. Instead, they are more likely to follow the production or selling concept, which focuses on maximizing production efficiency and aggressively promoting products to increase sales, respectively.
Therefore, the best answer is D) societal marketing concept.

Some Fast-Food Restaurants Offer Tasty and Convenient Food at Affordable