Sally recently purchased Brand X lotion. In comparing her perception of how the lotion made her skin feel and look to her expectations about Brand X lotion, Sally was measuring her level of ________.
A) share of customer
B) customer satisfaction
C) customer equity
D) customer-perceived value
E) customer lifetime value

Question

Quizplus · Accepted Answer

Sally is assessing her level of customer satisfaction by comparing her actual experience with the lotion to her initial expectations of it.

Sally Recently Purchased Brand X Lotion