Elisandra, a marketing manager at a regional chain restaurant, has decided to organize a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________.
A) consumer-generated marketing
B) partner relationship management
C) customer lifetime value
D) community development around a brand
E) customer divestment

Question

Quizplus · Accepted Answer

Elisandra's plan to organize a contest calling for customers to create commercials for the restaurant is an example of consumer-generated marketing. This type of marketing involves encouraging customers to create content related to a brand or product and sharing it on social media or other channels. By organizing this contest, Elisandra is tapping into the creativity and enthusiasm of her customers to help promote the restaurant. This approach can be very effective as it generates authentic and relatable content, and it also fosters engagement and loyalty among customers.

Elisandra, a Marketing Manager at a Regional Chain Restaurant, Has