Your state's department of education has budgeted a significant amount of money for a radio, print, television, and online advertising campaign emphasizing the long-term benefits, both educationally and professionally, of reading every day. This is an example of a(n) ________ campaign.
A) ambush marketing
B) social marketing
C) inbound marketing
D) consumer-generated marketing
E) affiliate marketing

Question

Quizplus · Accepted Answer

Social marketing is a type of marketing that focuses on promoting positive behaviors or social causes. The campaign described in the question aims to encourage people to read every day, which is a positive behavior that can lead to educational and professional benefits. Therefore, it can be classified as a social marketing campaign.
Ambush marketing is a type of marketing where a company associates itself with an event or property without being an official sponsor, with the goal of gaining exposure or attention. Inbound marketing is a type of marketing that involves attracting potential customers through the creation of valuable content. Consumer-generated marketing involves consumers creating and sharing content related to a brand. Affiliate marketing involves promoting products or services through a commission-based system. None of these types of marketing are relevant to the campaign described in the question.

Your State's Department of Education Has Budgeted a Significant Amount