
The difference between human needs and wants is that needs are not created by marketers.
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Q9: A(n) _ is the set of actual
Q10: Human needs are shaped by culture and
Q11: When marketers set low expectations for a
Q12: Which of the following is NOT an
Q13: Needs include all of the following EXCEPT
Q15: _ is the act of obtaining a
Q16: Consumer research, product development, communication, distribution, pricing,
Q17: _ are human needs that are shaped
Q18: Marketing is defined as a social and
Q19: A _ is some combination of products,
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