An organization's department follows a customer-centered sense-and-respond philosophy. The department is most likely practicing the product concept.

Question

Quizplus · Accepted Answer

A customer-centered sense-and-respond philosophy aligns more with the marketing concept, which focuses on understanding and meeting customer needs, rather than the product concept, which emphasizes product quality and innovation.

An Organization's Department Follows a Customer-Centered Sense-And-Respond Philosophy