Customer-perceived value is defined as the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers.

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Customer-perceived value is indeed defined as the customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers. This definition emphasizes that customers make purchasing decisions based on how much value they perceive they will receive from a product or service in comparison to other available options.

Customer-Perceived Value Is Defined as the Customer's Evaluation of the Difference