In consumer-generated marketing, marketers play a bigger role in shaping consumers' brand experiences and those of others.

Name: In consumer-generated marketing, marketers play a bigger role in shaping consumers' brand experiences and those of others.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumer-generated marketing involves consumers creating content or marketing messages, often with minimal direct influence from marketers, who may facilitate or encourage but do not primarily shape the content.

In Consumer-Generated Marketing, Marketers Play a Bigger Role in Shaping