A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately.
A)marketing message; product push
B)measured response; content quotient
C)persuasive appeal; purchase message
D)marketing message; sales message
E)persuasive appeal; product push

Question

Quizplus · Accepted Answer

A marketing message helps a potential buyer move through the purchasing process without having to make an immediate decision by providing information and building interest, whereas a sales message, also known as a product push, encourages a potential buyer to make a purchase decision immediately by creating a sense of urgency or limited availability. Therefore, option D (marketing message; sales message) correctly identifies the two types of messaging based on their functions.

A ________ Helps a Potential Buyer Move Through the Purchasing