How do ethical businesspeople generally view the concept of persuasion?
A)As a way to show concern for the audience
B)As a way to incorporate the "you" attitude in the marketing message
C)As a way to increase the ramifications of marketing and sales message
D)As a way to avoid the complexities of promotional communication
E)As a way to align their interests with what is best for the audience

Question

Quizplus · Accepted Answer

Ethical businesspeople generally view persuasion as a way to align their interests with what is best for the audience. They aim to persuade their audience based on the benefits of the product or service, and ensure that their persuasion is ethical and truthful, rather than manipulative or deceitful. The aim is to build a long-term relationship with the audience based on trust, rather than just selling a product or service.

How Do Ethical Businesspeople Generally View the Concept of Persuasion