Individual demand indicates the maximum amount a consumer is willing to pay for any given quantity of a good.

Name: Individual demand indicates the maximum amount a consumer is willing to pay for any given quantity of a good.
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Individual demand represents the willingness of a single consumer to pay a certain price for a certain amount of a good. It is not the same as market demand, which is the summation of all individual demands in the market.

Individual Demand Indicates the Maximum Amount a Consumer Is Willing