What is transcreation?
A)Encoding a message into another language,then retranslating it back to the native language
B)Using tools such as Google Translate to automate translation
C)Using an interpreter for spoken and written communication
D)The ability to properly translate slang and local idioms
E)Recreating material for a new culture instead of simply translating it

Question

Quizplus · Accepted Answer

Transcreation is the process of adapting creative material such as slogans, marketing campaigns, or even entire brand names to a different culture, rather than simply translating them word for word. It involves recreating the message with the same intended impact and emotional response as the original content.

What Is Transcreation