Yelp has used a ________ strategy to become a major influence on the behavior of consumers and businesses in large cities across the United States.

Question

Quizplus · Accepted Answer

Yelp has become a major influence by leveraging the power of the "voice of the crowd," where the opinions and experiences of many consumers are aggregated and shared to influence the behavior of others. This is accomplished through user-generated reviews and ratings, which are widely used by consumers to make informed decisions about where to eat, shop, and do business. Businesses also use Yelp to monitor and respond to customer feedback, as well as to promote their products and services to potential customers.

Yelp Has Used a ________ Strategy to Become a Major