What is the word-of-mouth transmission of marketing messages from person to person often referred to as?

Question

Quizplus · Accepted Answer

The word-of-mouth transmission of marketing messages from person to person is often referred to as viral marketing. This is because the marketing message spreads from one person to another like a virus, without the need for a company to directly promote it. This approach can be particularly effective because people tend to trust recommendations from friends and family more than traditional advertising.

What Is the Word-Of-Mouth Transmission of Marketing Messages from Person