Another term for online word-of-mouth marketing is ________,which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person.

Question

Quizplus · Accepted Answer

Viral marketing is the term used for online word-of-mouth marketing that spreads like a virus from person to person. Option A, sequential selling, refers to the process of selling in which the salesperson moves potential customers through a series of steps towards a purchase. Option C, content contagion, may refer to the spread of viral content but is not a commonly used term in the context of online marketing. Option D, cyber schmoozing, is not a commonly used term for online marketing and does not accurately describe the concept of word-of-mouth marketing.

Another Term for Online Word-Of-Mouth Marketing Is ________,Which Refers to the Transmission