According to the corporate portfolio matrix, the horizontal axis represents ________ and the vertical axis indicates ________.

Question

Quizplus · Accepted Answer

The corporate portfolio matrix is also known as the BCG Matrix (Boston Consulting Group Matrix), which measures a company's strategic business units (SBUs) based on their relative market share and anticipated market growth. The horizontal axis represents market share, while the vertical axis indicates anticipated market growth. This allows the SBUs to be plotted on a matrix with four quadrants; cash cows, stars, question marks, and dogs. Therefore, the correct answer is A.

According to the Corporate Portfolio Matrix, the Horizontal Axis Represents