Bluescope's plans on changing their roof paint colour scheme because they believe that in the future, people will be interested in purchasing environmentally-friendly roofing material is an example of what kind of environmental scanning?
A)scenario
B)forecasting
C)benchmarking
D)anticipating
E)change making

Question

Quizplus · Accepted Answer

Forecasting involves using past and present data to make predictions about future trends and developments. In this case, Bluescope is making an educated prediction about consumer preferences for environmentally-friendly materials and changing their product accordingly.

Bluescope's Plans on Changing Their Roof Paint Colour Scheme Because