________ is the performance characteristics, features, attributes and any other aspects of goods and services for which customers are willing to give up resources.
A)Performance
B)Value
C)Conformance
D)Cost
E)Convenience

Question

Quizplus · Accepted Answer

Value refers to the perception of customers about the worth of a product or service, including its performance characteristics, features, attributes, and other aspects, relative to its price. It is what customers are willing to give up resources (monetary or otherwise) for.

________ Is the Performance Characteristics, Features, Attributes and Any Other