Proprietary company information that's critical to a company's efficient and effective functioning and competitiveness is called 'intellectual property'.

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Intellectual property refers to creations of the mind, such as inventions, designs, music, and confidential business information, that are legally protected by patents, trademarks, copyrights, or trade secrets to give their owners exclusive rights and the ability to take legal action against infringement. It is considered critical to a company's success and competitiveness as it can provide a strategic advantage and drive innovation.

Proprietary Company Information That's Critical to a Company's Efficient and Effective