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Exhibit 8-3 A Gourmet Snack Company Is Seeking Assistance with Its Pricing

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Exhibit 8-3
A gourmet snack company is seeking assistance with its pricing strategy.  Information about market size and customer sensitivity to price for the three market segments are provided below.
Exhibit 8-3 A gourmet snack company is seeking assistance with its pricing strategy.  Information about market size and customer sensitivity to price for the three market segments are provided below.    -Refer to Exhibit 8-4.Suppose Steve's company decides to locate a second salesperson in the region.Steve will now cover only Denver,Albuquerque,El Paso,Phoenix and Salt Lake City.The second salesperson will cover Los Angeles,San Diego,San Francisco,Portland,Seattle and Las Vegas.Formulate and solve shortest-path models for both salespersons.Is the total mileage for both salespersons more or less than in the case where Steve is the only salesperson
-Refer to Exhibit 8-4.Suppose Steve's company decides to locate a second salesperson in the region.Steve will now cover only Denver,Albuquerque,El Paso,Phoenix and Salt Lake City.The second salesperson will cover Los Angeles,San Diego,San Francisco,Portland,Seattle and Las Vegas.Formulate and solve shortest-path models for both salespersons.Is the total mileage for both salespersons more or less than in the case where Steve is the only salesperson

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The shortest paths are shown b...

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