In 2011, none of Jarrod's friends owned a North Face jacket and Jarrod did not have a strong preference for North Face jackets. In 2012, many of Jarrod's friends owned a North Face jacket, and Jarrod did have a strong preference for North Face jackets. The change in Jarrod's preferences from 2011 to 2012 can be best explained by the __________ effect.

Question

Quizplus · Accepted Answer

The change in Jarrod's preferences can be attributed to the bandwagon effect, which is the tendency for people to adopt certain behaviors or preferences because others around them are doing the same. In 2012, when many of Jarrod's friends owned North Face jackets, he may have felt pressure to conform to their behavior and develop a preference for the same brand.

In 2011, None of Jarrod's Friends Owned a North Face