Mirabella Creations Is a Custom Jewelry Company That Specializes in Unique

Mirabella Creations is a custom jewelry company that specializes in unique, handmade, wearable artwork. Each piece of jewelry offered for sale is made after an extensive customer consultation, which results in a one-of-a-kind piece of heirloom jewelry. To maximize profits, the firm owner should charge:

A) the same price to all customers.
B) the price that the market will bear.
C) a price that will cover the firm's fixed costs.
D) a price that is close to each customer's willingness to pay.
E) a price that is competitive with mass-market jewelers available in their service area.