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In the Research Paper "Personalized Dynamic Pricing of Limited Inventories

Question 110

Multiple Choice

In the research paper "Personalized Dynamic Pricing of Limited Inventories" by Aydin and Ziya (2007) , the authors note: [I]mplementing personalization [with regard to pricing] to such a full extent may be impractical. Instead, a seller may want to use a personalization strategy where there is an announced price and single discount level that can possibly be offered to a customer depending on the signal from the customer."
Source: G. Aydin and S. Ziya (2009) , "Personalized Dynamic Pricing of Limited Inventories," Operations Research, Vol. 57, No. 6, November/December, pp. 1523-1531.
An everyday example of this would be a discount on:


A) movie tickets when the customer signals that she or he is single.
B) movie tickets when the customer signals that he or she is a student.
C) Twilight movie tickets when the customer signals that she or he is a Twilight fan.
D) Avengers movie tickets when the customer signals that he or she is a silent-film fan.
E) concessions when the customer signals that she or he is on a diet.

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