Qualitative Content Analyses Differ from Quantitative Content Analyses in That

Qualitative content analyses differ from quantitative content analyses in that qualitative content analyses:

A) involve assigning numerical values to raw data so that it can be analyzed using various statistical procedures.
B) aim to identify themes in the text being analyzed and to identify the underlying meaning of those themes.
C) are exclusively used by unobtrusive researchers.
D) are exclusively used by obtrusive researchers.
E) is exclusively used for primary data resources.