Sophie Williams is a marketing professional in her forties,who has been asked to study the significance of brands in the purchase of cosmetics for middle-aged women.She approaches a group of middle-aged women and requests them to take part in her research.What role has Sophie assumed in this situation?
A)An interviewee
B)An overt
C)A covert
D)A martian
E)A key informant

Question

Quizplus · Accepted Answer

Sophie is openly conducting research and has approached the group directly, making her role overt.

Sophie Williams Is a Marketing Professional in Her Forties,who Has