The idea that respondents will try to answer questions in a way that will present them in a favorable light is known as _____.
A)response bias
B)response rate
C)social desirability
D)nonresponse bias
E)mean

Question

Quizplus · Accepted Answer

Social desirability bias occurs when respondents provide answers that they believe are socially acceptable or desirable, rather than answering truthfully.

The Idea That Respondents Will Try to Answer Questions in a Way