From focus groups,3M noticed consumers needed an extra hand when wrapping gifts so they created a Pop-up Tape Dispenser.This was an example of which approach to finding new product ideas?
A)Listening to market complaints
B)Gaps in the market
C)Exploring niche markets
D)Using new technology
E)Creating new market space

Question

Quizplus · Accepted Answer

The Pop-up Tape Dispenser was created in response to identifying a gap in the market where consumers needed a more convenient way to wrap gifts, indicating that 3M recognized an unmet need or a gap in existing product offerings.

From Focus Groups,3M Noticed Consumers Needed an Extra Hand When