Characteristics that customers perceive as minimum standards of acceptability are called:

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Order qualifiers are the characteristics that are considered necessary for a product or service to even be considered by customers. These are the minimum standards of acceptability that customers expect. For example, a car must have four wheels and be able to move to even be considered by a customer. Order winners are characteristics that distinguish a product or service from its competitors and are the reasons why customers choose that product or service. Core competencies and distinctive competencies are internal strengths of a company, while minimum attributes is not a commonly used term in marketing.

Characteristics That Customers Perceive as Minimum Standards of Acceptability Are