The marketing function's main concern is with:
A)producing goods or providing services.
B)assessing customer wants and needs.
C)procuring materials,supplies,and equipment.
D)performing economic analysis of investment proposals.
E)securing monetary resources.

Question

Quizplus · Accepted Answer

The marketing function is primarily concerned with understanding customer wants and needs in order to develop and promote products and services that will satisfy those wants and needs. While the production function is responsible for actually producing goods or providing services, procurement is focused on acquiring the necessary materials, supplies, and equipment, and economic analysis is typically the responsibility of finance or accounting departments. Similarly, securing monetary resources is typically the responsibility of finance, although marketing may play a role in promoting the company to investors or lenders.

The Marketing Function's Main Concern Is With