In a(n) ________, new products and marketing tactics are tested among specifically identified groups of customers and stores.
A) controlled test market
B) simulated test market
C) standard test market
D) systematic sample
E) accidental sample

Question

Quizplus · Accepted Answer

In a controlled test market, companies select specific groups of customers and stores to test new products and marketing tactics. This allows them to closely monitor and control the testing process, ensuring accurate results without the risk of interference from outside factors. Simulated test markets use computer modeling, standard test markets use randomly selected geographic areas, and systematic and accidental samples are sampling methods used in research but not specifically related to testing new products and marketing tactics.

In A(n) ________, New Products and Marketing Tactics Are Tested