All of the following are disadvantages of test marketing EXCEPT that test marketing ________.
A) is typically expensive
B) can be time consuming
C) enables competitors to gain advantages
D) encourages dishonesty among participants
E) fails to guarantee product success in the market

Question

Quizplus · Accepted Answer

Test marketing does not encourage dishonesty among participants, but rather it provides valuable insight into consumer preferences and behavior. The other options are all valid disadvantages of test marketing.

All of the Following Are Disadvantages of Test Marketing EXCEPT