Which stage in the PLC normally lasts longest and poses strong challenges to marketing managers?
A) growth
B) decline
C) maturity
D) introduction
E) adoption

Question

Quizplus · Accepted Answer

The maturity stage in the PLC normally lasts the longest and poses strong challenges to marketing managers. During this stage, sales growth slows down, competition intensifies, and profits may start declining. Marketers must strive to maintain market share, differentiate their products, and sustain brand loyalty in order to survive in this stage.

Which Stage in the PLC Normally Lasts Longest and Poses