After a brief stay at a luxury hotel in Paris, Benjamin Sanders noted that the hotel had kept every promise it made when he booked the room, meeting all his needs. He added that it was a "thoroughly comfortable and opulent experience." According to Young & Rubicam's Brand Asset Valuator, this reflects brand ________.

Question

Quizplus · Accepted Answer

Relevance refers to the extent to which a brand is seen as meeting the needs of consumers. In this case, Benjamin Sanders noted that the hotel met all his needs, which reflects brand relevance.

After a Brief Stay at a Luxury Hotel in Paris