The fundamental asset underlying brand equity is ________, the value of customer relationships that the brand creates.

Question

Quizplus · Accepted Answer

Customer equity refers to the value of customer relationships that a brand creates. It includes the lifetime value of customers, their loyalty and willingness to pay a premium for the brand. It is the fundamental asset underlying brand equity. The other options are factors that can impact customer equity but are not the direct asset underlying it.

The Fundamental Asset Underlying Brand Equity Is ________, the Value