________ involves actually distinguishing the firm's market offering to create superior customer value.
A) Mass customization
B) Differentiation
C) Market segmentation
D) Diversifying
E) Targeting

Question

Quizplus · Accepted Answer

Differentiation involves creating a unique offering in the market that provides superior value to customers, thereby setting the firm apart from competitors. Mass customization, market segmentation, and targeting are strategies that support differentiation, while diversifying involves expanding into new markets or industries.

________ Involves Actually Distinguishing the Firm's Market Offering to Create