A ________ consists of a set of buyers who share common needs or characteristics that the company decides to serve.
A) marketing channel
B) citizen-action group
C) distribution channel
D) target market
E) customer franchise

Question

Quizplus · Accepted Answer

A target market is a group of people that a company chooses to sell its products or services to based on shared characteristics like demographics or behavior. This allows the company to tailor their marketing efforts to this group and meet their specific needs. Marketing channels and distribution channels refer to the methods a company uses to get their products to the market, while citizen-action groups and customer franchises do not relate to the definition given in the question.

A ________ Consists of a Set of Buyers Who Share