Ferrari sports cars claim superior quality, performance, and style. Ferrari provides "perfection" at a premium price to keep its brand image intact. Which type of value proposition does Ferrari most likely position its products with?
A) more for the same
B) more for more
C) less for much less
D) the same for less
E) more for less

Question

Quizplus · Accepted Answer

Ferrari positions its products with a "more for more" value proposition. It offers superior quality, performance, and style compared to other sports cars, but at a premium price. This communicates to customers that they are getting more value for their money by paying more for a Ferrari.

Ferrari Sports Cars Claim Superior Quality, Performance, and Style