In a ________ situation, the "in" suppliers may become nervous and feel pressured to put their best foot forward to protect an account and the "out" suppliers may see the present situation as an opportunity to make a better offer and gain new business.

Question

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In a modified rebuy situation, the company may be considering new suppliers or renegotiating with existing suppliers. Therefore, the "in" suppliers may feel pressured to maintain their account while the "out" suppliers may use this as an opportunity to offer a better deal and win the business.

In a ________ Situation, the "In" Suppliers May Become Nervous