Worthington's Farm is an old poultry farm in Mount Prospect, Illinois. For years, it has used wooden coops to haul its poultry to the market. The owner of the farm needs to buy some replacement coops and is considering buying plastic coops that are slightly more expensive than wooden ones but much easier to clean after use. Consequently, the owner of Worthington's Farm ordered 100 customized coops from its regular supplier. This exemplifies ________.

Question

Quizplus · Accepted Answer

This is a modified rebuy because the owner of Worthington's Farm is considering a different type of coop than what they have previously used (wooden coops) and is also considering a different supplier (plastic coops from their regular supplier). While the basic need for coops remains the same, the owner is modifying their purchasing decision by considering a different product and supplier.

Worthington's Farm Is an Old Poultry Farm in Mount Prospect