Consumers who mistrust marketing research are more likely to ________.
A) consider marketing research initiatives as genuine endeavors aimed at heightening customer satisfaction
B) believe that marketers rarely use personal data to manipulate consumer behavior
C) believe that the misuse of research findings is highly unlikely
D) consider marketing research efforts, such as interviewing, intrusions on consumer privacy
E) feel positive about being personally interviewed by marketers

Question

Quizplus · Accepted Answer

Consumers who mistrust marketing research are more likely to see marketing research efforts, such as interviewing, as intrusions on their privacy. They are unlikely to believe that marketing research initiatives are genuine endeavors aimed at increasing customer satisfaction, and are more likely to believe that marketers use personal data to manipulate consumer behavior. They may also see the potential for misuse of research findings, leading to further distrust. Therefore, option D is the best choice. Option A, B, and E are incorrect because they contradict the characteristics of consumers who mistrust marketing research.

Consumers Who Mistrust Marketing Research Are More Likely to ________