Which of the following companies has a product-oriented business definition?
A) A luxury hotel, whose business definition is: "We sell out-of-the-world experiences to our guests."
B) A real estate company, whose business definition is: "We sell dreams."
C) A cosmetic company, whose business definition is: "We offer hopes and self-expression."
D) A shoe manufacturer, whose business definition is: "We manufacture affordable and long-lasting shoes for all."
E) A high-technology company, whose business definition is: "We sell inspirations."

Question

Quizplus · Accepted Answer

The shoe manufacturer's business definition is focused on the product they manufacture, which are affordable and long-lasting shoes for all. This is a clear example of a product-oriented business definition. The other options are more focused on selling experiences, dreams, hopes, inspirations or self-expression.

Which of the Following Companies Has a Product-Oriented Business Definition