Which of the following companies has a market-oriented business definition?
A) An electronics company, whose business definition is: "We produce microchips."
B) A hotel, whose business definition is: "We rent rooms."
C) An apparel company, whose business definition is: "We make and sell women's clothing."
D) A cosmetic company, whose business definition is: "We sell hope and self-esteem."
E) A pizzeria, whose business definition is: "We sell the world's most delicious thin-crust pizzas."

Question

Quizplus · Accepted Answer

A market-oriented business definition focuses on the benefits and value provided to customers, rather than just the products or services offered. "We sell hope and self-esteem" emphasizes the emotional and psychological benefits to the customer, aligning with a market-oriented approach.

Which of the Following Companies Has a Market-Oriented Business Definition