During portfolio analysis, a company ________ after identifying the key businesses that make up the company.
A) formulates a short-term marketing plan
B) assesses the attractiveness of its various SBUs
C) assesses its strengths and weaknesses
D) performs a SWOT analysis
E) assesses the effectiveness of its various channel intermediaries

Question

Quizplus · Accepted Answer

During portfolio analysis, a company assesses its various Strategic Business Units (SBUs) to determine their attractiveness and potential for growth. This analysis helps the company to allocate resources effectively and prioritize investments in the most promising areas of the business. The company may also consider divesting or restructuring underperforming SBUs to improve overall performance. The other options listed may be important steps in a company's overall strategic planning process, but they are not specifically related to portfolio analysis.

During Portfolio Analysis, a Company ________ After Identifying the Key