________ are a type of SBU that often require heavy investments to finance their rapid growth.
A) Cash cows
B) Question marks
C) Stars
D) Dogs
E) Bears

Question

Quizplus · Accepted Answer

In the context of the Boston Consulting Group's (BCG) matrix, which is a widely used tool for portfolio analysis, stars are SBUs (Strategic Business Units) that have a high market share in a high-growth market. These SBUs require heavy investments to finance their rapid growth and maintain their market position, as they are expected to become cash cows in the future. In contrast, cash cows generate high profits and require low investments, while question marks require significant investments to grow their market share and become stars. Dogs and bears are not terms used in the BCG matrix.

________ Are a Type of SBU That Often Require Heavy