________ are low-share business units in high-growth markets that require a lot of cash to hold their share.
A) Stars
B) Dogs
C) Question marks
D) Cash cows
E) Bears

Question

Quizplus · Accepted Answer

In the context of the Boston Consulting Group (BCG) matrix, a "question mark" is a business unit that has a low market share in a high-growth market. These units require significant cash investments to increase their market share and become a "star" or, if unsuccessful, may become a "dog" and be phased out. Question marks have the potential to become profitable, high-share businesses, but they require careful consideration and investment to reach that stage.

________ Are Low-Share Business Units in High-Growth Markets That Require