Which of the following is a portfolio-planning tool for identifying company growth opportunities through market penetration, market development, product development, or diversification?
A) BCG matrix
B) analysis of variance
C) product/market expansion grid
D) Harris matrix
E) SWOT analysis

Question

Quizplus · Accepted Answer

The product/market expansion grid, also known as the Ansoff matrix, is a portfolio-planning tool that helps companies identify growth opportunities through four different strategies:
Market penetration: increasing sales of existing products in existing markets
Market development: entering new markets with existing products
Product development: developing new products for existing markets
Diversification: entering new markets with new products
The other options listed do not relate to portfolio-planning tools for identifying growth opportunities.
A) The BCG matrix is used to analyze a company's product portfolio based on their market share and growth rate.
B) Analysis of variance is a statistical technique used to test differences between groups.
D) The Harris matrix is a tool used in archaeology to organize and analyze data related to archaeological sites.
E) SWOT analysis is a tool used to evaluate a company's internal strengths and weaknesses, as well as external opportunities and threats.
Therefore, the correct answer is C) product/market expansion grid.

Which of the Following Is a Portfolio-Planning Tool for Identifying