Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a ________ strategy.
A) local marketing
B) market development
C) diversification
D) product adaptation
E) product development

Question

Quizplus · Accepted Answer

Lark Inc. is expanding its existing product, televisions, into new geographical markets, which aligns with a market development strategy.

Lark Inc, an American Electronics Company, Is Currently Reviewing New Geographical